| Adobe Marketo || Minneapolis Downtown, MN at Minneapolis, Minnesota, USA |
| Email: [email protected] |
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Hello, My name is Divya Pandey. and I am a Staffing Specialist at SiriInfo Solution. I am reaching out to you on an exciting job opportunity with one of our clients. COMPLETE JOB DESCRIPTION IS BELOW FOR YOUR REVIEW: Job Title: Adobe Marketo Location: Minneapolis Downtown, MN- Hire Type: Contract Key Responsibilities Develop and execute integrated marketing campaigns across multiple channels, including email, social media, web, and events. Utilize Marketo Engage to automate lead nurturing workflows, trigger personalized communications, and track campaign performance. Manage email marketing programs, including list segmentation, A/B testing, and deliverability optimization. Data Management: Maintain data integrity and accuracy within the Marketo instance. Develop and implement lead scoring models to identify and prioritize high-value leads. Integrate Marketo with other marketing and sales tools, such as CRM systems (e.g., Salesforce), website analytics platforms, and advertising platforms. Reporting & Analysis: Track and analyze campaign performance metrics, including open rates, click-through rates, conversion rates, and ROI. Generate regular reports on marketing campaign effectiveness and provide actionable insights to improve future campaigns. Technical Proficiency: Possess a strong understanding of Marketo Engage's technical capabilities, including APIs, integrations, and custom objects. Be able to troubleshoot technical issues and resolve data discrepancies. Project Management: Manage multiple marketing projects simultaneously, ensuring timely and accurate execution. Collaborate effectively with cross-functional teams, including sales, product marketing, and design. [Add any specific responsibilities relevant to the role - e.g., Landing page creation, Webinar management, Social media advertising] Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: 10 years of experience in marketing automation, preferably with Marketo Engage. Technical Skills: Proficiency in Marketo Engage, including email marketing, lead scoring, and campaign management. Experience with data integration and API usage. Strong understanding of HTML and CSS. Familiarity with marketing analytics and reporting tools. Regards Divya Pandey Id: [email protected] -- Keywords: access management information technology Idaho Minnesota Adobe Marketo || Minneapolis Downtown, MN [email protected] |
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| 09:46 PM 23-Jan-25 |