| Digital Media Senior Data Analyst at Media, Pennsylvania, USA |
| Email: [email protected] |
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From: rajkumar, NITYA Software Solutions Inc. [email protected] Reply to: [email protected] Hi, I hope you are doing well. I am Raj from NITYA Software Solutions Inc. I've included below the job description, please let me know if you are interested, and reply with one updated resume, which I've expected. Role: Digital Media Senior Data Analyst Partner with marketing stakeholders and marketing analytics partners to understand key objectives and business requirements, predominantly for Consumer Lending LOBs. Assess and compile available data for analysis, set up regular data feeds with agencies, manage and QA data for paid and owned digital media, and develop/maintain the methodology for stitching and summarizing multiple data sources. Work with the Digital Media Analytics Lead to design, develop, and maintain a comprehensive and robust attribution solution that measures the performance of our digital media investments. Support Enterprise Marketing stakeholders with budget optimization, scenario planning, forecasting, diminishing return analyses, experimental testing, measurement, and optimize digital media spend in-flight and post campaign to improve conversions and ROMI. Design and develop digital media performance reports and dashboards, define and document KPIs, and partner with the Business Intelligence team to implement, productionize and QA/QC dashboards. Proactively identify opportunities to improve digital media efficiency and provide actionable insights and recommendations, measuring them on the backend to demonstrate the value in terms of profit. Document and communicate technical/analytic results, insights, and recommendations to both technical and non-technical audiences. Support Digital Media Analytics Lead and other members of the Marketing Optimization team with data wrangling, summarization, attribution, measurement, forecasting, optimization, ad hoc analytics, insights generation and recommendations. Thank you, Rajkumar EMAIL ID:[email protected] NITYA Software Solutions Inc. Keywords: quality analyst access management active directory Idaho Digital Media Senior Data Analyst [email protected] |
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| 06:18 PM 30-Jan-25 |