| Digital Marketing Technology Manager Position:Hybrid Location:New York, NY, US at New York, New York, USA |
| Email: [email protected] |
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From: Narsimha, gstachyon [email protected] Reply to: [email protected] Role:Digital Marketing Technology Manager Position:Hybrid Location:New York, NY, US Roles & Responsibilities Managing a team of Email and Marketing Automation team members Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETLs to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems. Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms. Design and manage event tracking, e-commerce tracking, and consent management setups. Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts. Develop and maintain web SOPs and training documentations Translate complex business strategies within e-Commerce and direct selling business of Avon to assist with automation, personalization and segmentation Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels Keywords: New York Digital Marketing Technology Manager Position:Hybrid Location:New York, NY, US [email protected] |
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| 11:10 PM 07-Mar-25 |