| MarTech Solutions Architect Adobe RTCDP_SFMC - New York, Hybrid at York, New York, USA |
| Email: justin@gacsol.com |
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https://jobs.nvoids.com/job_details.jsp?id=2322078&uid= From: Justin Davis, GAC Solutions justin@gacsol.com Reply to: justin@gacsol.com Hi, Hope youre doing well.!! Role Name: MarTech Solutions Architect Adobe RTCDP & SFMC Location: New York, Hybrid 6-12 months JOB DESCRIPTION: Marketing Program Manager Job Description We are looking for a Marketing Program Manager is responsible for overseeing and managing the use of Marketing Cloud tools to implement digital marketing strategies. This role ensures that all marketing automation initiatives are delivered on time, within budget, and meet business objectives. They collaborate with various stakeholders, including marketing teams, developers, and IT teams, to execute successful campaigns and integrations within the Salesforce ecosystem. Roles & Responsibilities Manage the planning, execution, and delivery of Marketing projects, ensuring alignment with business goals and objectives. Develop detailed project plans, timelines, and budgets, and ensure project milestones and deadlines are met. Identify and mitigate project risks, ensuring smooth execution and timely delivery. Serve as the primary point of contact for stakeholders (marketing teams, developers, IT, and third-party vendors) throughout the project lifecycle. Communicate project progress, status updates, and risks to stakeholders and senior leadership. Coordinate cross-functional teams to ensure alignment and collaboration across departments. Identify areas for process improvement and implement best practices for project management and execution. Oversee the planning and execution of campaigns, ensuring they are delivered accurately and on time. Work closely with marketing teams to define automation workflows and customer journeys Ensure that email campaigns, push notifications, and other customer touchpoints are properly tested and optimized. Ensure data accuracy, compliance with data protection regulations (such as GDPR), and high-quality customer experiences. Monitor and evaluate project outcomes against goals, providing post-project analysis and recommendations. Report on campaign performance and project outcomes, including KPIs like engagement rates, open rates, and conversions. Provide insights for future improvements and adjustments to marketing strategies. Provide training and support to internal teams on best practices for using Salesforce Marketing Cloud tools. Troubleshoot and resolve any issues related to the project or platform functionality. CDP Architect Responsibilities (Business): Work with the business to develop audience strategies and segment designs in RTCDP. Design and validate RTCDP profiling that fit the business requirements. Create and execute global audience strategies and segmentation intake processes. Develop audience sharing strategies and governance models. Proven experience in CDP development and configuration. Knowledge in data modeling and aligning processes. Ability to develop using ANSI SQL for ETL processing, as well as troubleshooting, and analytical efforts. Ability to develop work with APIs for integrating the CDP with other marketing, CRM, and data systems. Strong skills in data integration, ETL processes, and data transformation. Responsibilities (Technical): Be able to understand and perform the following technical capabilities: Segment evaluation differences (stream, batch, edge) Use cases for APIs (how to build a developer project, how auth works) Identity service, dataflow, Adobe I/O, how relationships work Ability to build a data model (Schema, Identity, Relationships) for Customer use case Ability to strategize to Merge the data based on Merge Policy Understand how to determine the correct way of Data Labeling, Policy Enforcement and Privacy Services Familiarity with data ingestion pattern limits, destinations and which to use, edge data collection framework Ability to determine which AEP Permissions need to be configured (that is, attribute level permissions) (make recommendations to clients) Basic understanding of query service use cases and sources/destinations SDK Qualifications: Strong understanding with Entity relational diagrams, admin/permissions, experience platform APIs, Adobe Experience Platform Debugger, and web and mobile SDKs Bachelor's degree in Computer Science, Information Technology, or a related field. Proven experience in CDP development and configuration. Knowledge in data modeling and aligning processes. Ability to develop using ANSI SQL for ETL processing, as well as troubleshooting, and analytical efforts. Ability to develop work with APIs for integrating the CDP with other marketing, CRM, and data systems. Strong skills in data integration, ETL processes, and data transformation. Thanks, Justin Davis Sr Technical Recruiter E: justin@gacsol.com Keywords: information technology MarTech Solutions Architect Adobe RTCDP_SFMC - New York, Hybrid justin@gacsol.com https://jobs.nvoids.com/job_details.jsp?id=2322078&uid= |
| justin@gacsol.com View All |
| 01:44 AM 08-Apr-25 |