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Raghavendra - Salesforce Business analyst
[email protected]
Location: Tampa, Florida, USA
Relocation: Yes
Visa: H1B
Resume file: Raghavendra_SBA_1753478998934.docx
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SUMMARY:
Proficient Salesforce Business Analyst with 11+ years of experience in analyzing business processes, designing custom Salesforce solutions, and optimizing functionality. Skilled in gathering requirements, conducting gap analysis, configuring Salesforce components, and providing user training and support. Strong collaborator with cross-functional teams, delivering innovative solutions within timelines. Expert in Salesforce best practices, industry standards, and emerging trends. Excellent communication skills for technical and non-technical stakeholders.

TECHNICAL SKILLS:
Salesforce Technologies Salesforce Service Cloud, Sales Cloud, Experience Cloud, Health Cloud, Veeva CRM, Veeva Vault, Apex (Classes, Triggers, Batch, Queueable, Future Methods, Schedulers), Salesforce Flows, Workflow Rules, Process Builder, Approval Processes, Custom Metadata, Custom Settings, Validation Rules, Sharing Rules, Role Hierarchy, Dashboards, Salesforce Lightning, Security Controls, App-Exchange & Custom Applications.
Project Management & Methodologies Agile (Scrum, Kanban), Jira, Confluence, MIRO, Sprint Planning, Feature Grooming, Daily Stand-ups, Code Review, Peer Programming, Best Practices Enforcement.
Integration & APIs REST APIs, SOAP APIs, Web Services, Outbound Messages, Field Updates, Custom Labels and Tabs, Email Services.
Data Management & Tools Data Loader, Apex Data Loader, SOQL, SOSL, Tableau, Eclipse IDE Plug-in, MKS Source Integrity, Hubspot, Bit Bucket, Workbench, Import Wizard.
Business Analysis Tools & Concepts Functional Requirements Documents (FRD), Business Requirements Documents (BRD), System Requirements Specifications (SRS), Cost/Benefit Analysis, Impact Analysis, GAP Analysis, Risk Analysis, SWOT Analysis, Microsoft Visio, Lucid Charts, I-Draw, Swimlane Charts, User Acceptance Testing (UAT) Coordination.
CRMs & Related Platforms Steel Brick CPQ, Conga Composer, MH Strategic Selling application, Shopify, Magento, Salesforce Commerce Cloud, Einstein AI, ChatBot, Agent AI.
DevOps & Version Control GitHub, Copado, CI/CD, Changesets.
Compliance & Security PCI-DSS Compliance, GDPR/Data Privacy Adherence, Fraud Prevention Measures.
Soft Skills Leadership Skills, Technical skills, Communication Skills, Analytical, Interpersonal, Problem-Solving Skills

EDUCATION:
Master of Science in Computer Science from University of Central Missouri Warrensburg, MO, USA, Aug 2014.
Bachelor of Technology in Information Technology from JNTU Hyderabad, India, May 2012.

PROFESSIONAL EXPERIENCE:

Viewrail, IN Oct 24 Present
Role: Senior Business Analyst
Responsibilities:
Collaborated with stakeholders (marketing, product, IT, and vendors) to gather business requirements for e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud). Translated business needs into functional specifications, user stories, and process flows.
Led cross-functional teams in Agile/Scrum ceremonies (sprint planning, backlog grooming) to deliver features like one-click checkout, personalized search, and dynamic pricing.
Led API integrations for third-party services (e.g., payment gateways, shipping carriers, tax calculators) to automate workflows and reduce manual errors.
Partnered with tech teams and external vendors to implement solutions (e.g., headless commerce, AI chatbots) while ensuring alignment with business goals.
Conducted competitive benchmarking and market research to identify industry trends (e.g., mobile commerce, social commerce) and recommended feature enhancements to maintain competitive edge.
Ensured PCI-DSS compliance, GDPR/data privacy adherence, and fraud prevention measures in collaboration with legal and IT security teams.
Managed project timelines and tracked progress using Jira, ensuring timely resolution of issues and maintaining alignment with project goals.
Utilized Confluence to document and share project plans, updates, and key decisions, enhancing transparency and communication across the team.
Environment: Salesforce Marketing Cloud, Sales Cloud, Apex, Visualforce Pages, REST APIs, SOAP APIs, HubSpot, Einstein AI, SOQL, SOSL, Data Loader, Workbench, Agile, SCRUM, MIRO, Tableau.

Amgen CA Jan 19 Sept 24
Role: Sr. Salesforce Business Analyst
Responsibilities:
Managed and delivered complex projects leveraging Agile and Scrum methodologies, consistently meeting timelines and exceeding stakeholder expectations.
Extracted and analyzed critical business data using SQL, identifying key trends and patterns that significantly enhanced strategic decision-making processes.
Boosted team productivity by leveraging MS SharePoint and MIRO for efficient document management and collaborative workflow.
Gathered and analyzed detailed business requirements from stakeholders, translating them into robust functional specifications and technical requirements for Salesforce implementation, including specialized Health Cloud features (care plans, care team assignments, patient timeline).
Conducted in-depth gap analysis between legacy healthcare systems and Salesforce Health Cloud, leading to a 25% increase in workflow efficiency.
Managed project timelines and tracked progress using Jira, ensuring timely issue resolution and alignment with project goals.
Utilized Confluence for comprehensive documentation of project plans, Health Cloud configurations, and key decisions, fostering transparency across clinical and IT teams.
Collaborated effectively with cross-functional teams (developers, administrators, project managers) to ensure seamless integration of Salesforce features.
Managed Salesforce CRM configurations, including custom objects, page layouts, workflows, and validation rules, to precisely meet evolving business needs.
Led the development and configuration of intricate Salesforce Reports and Dashboards, tailored to streamline vendor operations and daily activities.
Collaborated closely with business stakeholders to formulate and manage Service Level Agreements (SLAs), defining Key Performance Indicators (KPIs), ensuring application stability, and identifying opportunities for automation and efficiency.
Designed and maintained Territory Alignment Reports (TAR) on the Tableau platform for Field Sales and Internal teams across various Engagement Programs.
Environment: Veeva CRM, Veeva Vault, Salesforce Service Cloud, Marketing Cloud, Health Cloud, REST APIs, SOAP APIs, SOQL, SOSL, Copado, CI/CD, Data Loader, Workbench, Import Wizard, Agile, Changesets, Agent AI, Confluence, JIRA, MIRO

HSF Affiliates CA Oct 19 Jan 19
Role: Salesforce Business Analyst
Responsibilities:
Prepared comprehensive Functional Requirements Documents (FRD), Business Requirements Documents (BRD), and System Requirements Specifications (SRS), ensuring 100% accuracy and alignment with business objectives.
Developed and executed complex SQL queries for thorough data analysis and test result validation.
Applied cost/benefit analysis, impact analysis, GAP analysis, risk analysis, and SWOT analysis, leading to a 30% improvement in strategic decision-making accuracy.
Utilized tracking tools such as Jira, Microsoft Visio, and HP Quality Center to facilitate project tracking, documentation, and collaboration.
Played a pivotal role in tailoring Salesforce functionalities to meet specific business requirements, including customization of workflows, approval processes, role setup, profile creation, security controls, and data management strategies.
Created detailed project plans, timelines, and resource allocations for Salesforce implementation projects, ensuring timely delivery and within budget.
Established lookup and master-detail relationships between objects and implemented junction objects to facilitate seamless connectivity among different entities.
Orchestrated the creation of users, roles, territories, and public groups, while implementing role hierarchies, sharing rules, and record-level permissions to ensure appropriate shared access across diverse user groups.
Designed and configured various Reports and Report Folders tailored to the needs of different user profiles within the organization.
Environment: Portal Pages, Salesforce Service Cloud, Marketing Cloud, Apex, Visualforce Pages, REST APIs, SOAP APIs, SOQL, SOSL, GitHub, Data Loader, Workbench, Import Wizard, Agile, Changesets

eCamSecure CA Jan 17 Sept 18
Role: Salesforce Business Analyst
Responsibilities:
Heavily involved in customizing Salesforce functionalities, including Workflow rules, Flows, approval process, role setup, profile creation, and security controls.
Developed on Visualforce Pages, Apex Classes, Visualforce Custom Controllers Components, Advanced Search Functionality, Dashboards, Custom Objects, Custom Reports, Custom Tabs, Tags, and Components.
Led and managed the implementation of Salesforce Omni Studio to enhance the customer service experience in the travel industry.
Prepared detailed workflows and various custom reports for different business levels, and provided essential user training to internal business users on Salesforce platform utilization.
Worked extensively with Sales Cloud, managing Accounts, Contacts, Cases, and solutions to drive business development.
Created workflow rules and defined related tasks, time-triggered tasks, email alerts, field updates, and web services to implement robust business logic.
Integrated Steel Brick CPQ-related configurations for product setup, approval rules, process builders, and flows.
Implemented and managed Conga Composer, developing templates to present quotes with diverse product offerings effectively.
Engineered a tailored Round Robin process within Salesforce, streamlining lead assignment for both inside and outside sales representatives.
Provided comprehensive support and adept troubleshooting for any challenges encountered within the Salesforce environment.
Environment: Sales Cloud, Apex, Visualforce Pages, SteelBrick CPQ, REST APIs, SOAP APIs, HubSpot, SOQL, SOSL, Data Loader, Workbench, Import Wizard, Agile, Changesets, JIRA, Confluence

Terumo BCT CO Jan 16 Nov 16
Role: Sr. Salesforce Developer/Admin
Responsibilities:
Developed on Visualforce Pages, Apex Classes, Visualforce Custom Controllers Components, Advanced Search Functionality, Dashboards, Custom Objects, Custom Reports, Analytic Snapshots, Custom Tabs, Tags, and Components.
Created page layouts, search layouts to organize fields, custom links, related lists, and other components on record detail and edit pages.
Worked on Canvas App in Salesforce for displaying visual BI dashboards.
Utilized the MKS Source Integrity system for storing data from different sandboxes for each release.
Implemented the Miller Heiman Strategic Selling tool, setting up Green, Gold, and Platinum sheets on different Salesforce objects.
Applied SOQL & SOSL with adherence to Governor Limits for efficient data manipulation using platform database objects.
Possess strong testing skills in Salesforce1 Mobile App, standard and custom Salesforce objects, fields, page layouts, tabs, and reports.
Created workflow rules and defined related tasks, time-triggered tasks, email alerts, and field updates to implement business logic.
Used Lucid Charts, iDraw, and Visio for briefing business process maps and personas, including Swimlane charts to explain processes with different actors.
Hands-on experience in conducting Joint Application Development (JAD) sessions with End-users, SMEs, Developers, QAs, and other stakeholders.
Environment: Sales Cloud, Apex, Visualforce Pages, REST APIs, SOAP APIs, HubSpot, Canvas App, Miller Heiman Strategic Selling tool, SOQL, SOSL, GitHub, Data Loader, Workbench, Import Wizard, Agile, Changesets.

B2R Finance NC Aug 15 Jan 16
Role: Salesforce Consultant
Responsibilities:
Interacted with various business user groups to gather requirements for Salesforce implementation, thoroughly documenting Business and Software Requirements.
Spearheaded the conceptualization, development, and deployment of Apex Classes, Visualforce Pages, and Apex Triggers to address diverse functional requirements.
Applied SQL knowledge to design efficient data models within Salesforce, ensuring optimal data organization, integrity, and scalability.
Architected and deployed Custom Objects and an Entity-Relationship data model, incorporating validation rules, tab configurations, page layouts, custom tabs, and components.
Engineered Custom Objects and Reports, configuring Analytic Snapshots for regular data dumps and comprehensive sales performance analysis.
Created users, roles, territories, public groups, and implemented role hierarchies, sharing rules, and record-level permissions to provide shared access.
Developed interactive dashboards using actions like go-to-sheet, quick filters, and navigations on Tableau using Salesforce Connector.
Developed and configured various Reports and Report Folders for different user profiles based on organizational needs.
Configured Workflows to send email alerts, field updates, and other automated actions.
Environment: Sales Cloud, Apex, Visualforce Pages, REST APIs, SOAP APIs, SOQL, SOSL, Custom Settings, Process Builder, Data Loader, Workbench, Import Wizard, Agile, Changesets.

American Express Phoenix, AZ Aug 14 Jul 15
Role: Salesforce Developer/Admin
Responsibilities:
Extensively engaged with Salesforce.com objects such as Opportunities, Products, Cases, Contracts, and Custom Objects, leveraging them to drive business processes effectively.
Played a pivotal role in configuring Salesforce.com applications to align with the functional requirements of the organization, ensuring seamless integration and optimal performance.
Applied SOQL and SOSL queries strategically, mindful of Governor Limits, to manipulate data within the platform database objects efficiently.
Designed and implemented workflow rules, encompassing task assignments, time-triggered tasks, email notifications, and field updates, to enforce business logic and streamline processes.
Good knowledge of Data Loader to insert, update, and bulk import or export of data from Salesforce.com Objects. Used it to read, extract, and load data from comma-separated values (CSV) files.
Led initiatives to orchestrate marketing campaigns for merchants and card members, focusing on customer retention and acquisition.
Good knowledge of Salesforce configuration, Data migration, System integration Testing, and familiarity with Visualforce (Pages, Components, Controllers), MVC architecture.
Championed the delivery model involving integrations with various applications within Salesforce and across distributed systems within the AMEX ecosystem.
Environment: Sales Cloud, Apex, Visualforce Pages, REST APIs, SOAP APIs, SOQL, SOSL, Custom Settings, Process Builder, Data Loader, Workbench, Import Wizard, Agile, Changesets.
Keywords: continuous integration continuous deployment artificial intelligence business intelligence information technology golang hewlett packard microsoft Arizona California Colorado Missouri North Carolina

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